My goal is to help you identify, prioritize and implement effective strategies to achieve success. I hope that by providing the following services it allows you the time to create at your best and cultivate success. If you have a specific request please contact me, I will be happy to answer your questions.
Consultation and Market Analysis:
Let's start with the basics, you need to know what's been holding you back from achieving the success you envision.
Assessment of your current situation and goal setting.
Evaluate the strengths and weaknesses of your past marketing efforts, including; your website, portfolio, marketing materials and data base.
Review of current inventory and pricing.
Marketing plan development and implementation.
Contact Management Solutions:
Is your idea of data base management a box filled with scraps of paper, backs of napkins and business cards from people who have expressed and interest in your work?
Development of a data base format that you can actually use to stay in contact with collectors, students, and galleries.
Identification of contacts by multiple market segments/artists (ie: collector – by artist, student, prospect, community relations, vendor etc)
Advertising and Promotion:
In tough economic times it's important to stay visible to your existing collectors and broaden your appeal. What mediums will give you the best return on your investment so that your aren't wasting your money or your time?
Marketing kits and portfolios
Ad placement in periodicals
Show submissions
Internet Marketing:
Managing your online presence can become a time vacuum. You need someone who can help you wade through the ever expanding web.
Website design and development.
Coordination of email marketing, social media sites and blogging.
Gallery Liaison and Exhibition Support:
I will work to develop a vested interest in your work in existing galleries, and look to open new markets for you.
Tracking and management of art, commissions and provenance.
Promotion, advertising and post show analysis.
Workshop Planning:
Take the stress out of promoting and coordinating your workshops - you show up and teach!
Instruction manuals and Power Point presentations.
Venue selection, negotiations and promotion.
Registration, payment processing, and communication with students.
